The Art of Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.
We meet advertisements not only through old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail, but through new media such as search results, blogs, websites or text messages as well.
Many ads are so tedious and trivial that we forget them as soon as we see them, but there are still valuable ads that change our behavior, trigger our joy or soreness or even aware our social conscience.
Let's get close to advertising.
Have you ever met some creative advertisements that amazed you or struck you deeply?
Commercial ads and public-service annoucements
What makes a successful commercial advertisement?
What makes a PSA pull at people's heartstrings?
Why advertising matters in our daily life?
How can ads change our mind?
活动时间： 2017年8月26日 周六 上午10点-12点
活动地点： 重庆图书馆4楼 外文借阅区
联系电话： 023-65210263（周一至周六 9:00-17:00）